Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
Looking to hire in the coatings industry? Post your job on Coatings World and get in front of thousands of chemists, formulators, engineers, and industry experts actively seeking new opportunities.Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
What are you searching for?
November 28, 2016
By: KERRY PIANOFORTE
Editor, Coatings World
Axalta Coating Systems has introduced its new Alesta Illusion collection that features super-durable polyester powder coatings in 12 high-gloss colors. When viewed at different angles, especially in direct sunlight, the colors produce a mesmerizing effect and create the illusion of changing color. This technology is designed not only to transform the look of substrates but also help ensure their protection. “Axalta is driven to provide the most cutting-edge solutions for our customers, both functionally and aesthetically,” said Kristen Boyd, Axalta Marketing Manager. “This collection can be used to beautify and protect a wide range of material in the general industrial finishing business.” Due to its weatherability and durability, the Alesta Illusion collection is the perfect choice for exterior projects such as fencing, patio furniture, lawn and garden accents, vending machines, playground equipment, architectural applications, and sports equipment. Alesta Illusion powder coatings are also ideal for interior use on a variety of surfaces including light fixtures, brackets, and metal furniture as well as small and large appliances. The Alesta Illusion collection includes the following colors: Amethyst, Cosmic Red, Blue Shift, Onyx, Constellation, Peerless Pink, Nebula, Pink Star, Aurora, Airglow, Gilded, Comet Orange and a clear top coat, Luminous.
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !